We bridge 
AI, technology, leadership, 
to responsible growth.

Strategic expansion, executed with experience and focus on goals.

With NovatioASIA as your partner, you expand your technology and digital business into Thailand and ASEAN, responsibly, efficiently, and with garantied measurable results. 

You will get a regional growth partner that translates AI innovation, digitalization, strategic foresight, and ethics into tangible business execution, which enables you and your team to scale with clarity, control, and clear reachable KPIs. 

Founded by Scandinavian and Thai executives with more than 25 years of experience in technology transformation and regional market expansion, you gain the experience, structure, and execution discipline to scale successfully in Thailand and ASEAN.

Transformation, for us, is not prediction; it is disciplined execution, market traction, and accountability built on trust and real experience. 

We help you with disiclined executetion. 

NovatioASIA  is a name rooted in purpose. 

Novatio is Latin for change and progress and reflected in every partnership and result created with us. 
 

Asia shows, we understand, have connections and can help shaping your business growth and innovation across the region’s most dynamic markets. 

NovatioASIA enables you to turn a potential marked into measurable marked progress across Thailand and ASEAN.

We build complete organisations in Bangkok and SEA

Commercial
Technical
Operational

From decision to fully functioning
Bangkok and SEA area is a growth market that is actively buying enterprise technology and where competitive positions are not yet consolidated.

Bangkok is the commercial centre of the region. 

Not Singapore which costs three times as much to operate from. Not Vietnam a manufacturing and logistics market a decade behind Bangkok's maturity as a tech and commercial hub. 

Bangkok is where international tech companies place their regional headquarters, where enterprise decisions are made, and where access to the 680-million-person ASEAN market begins.

Bangkok's talent pool is university-educated, fluent in English and integrated into global toolchains. European companies use Bangkok teams to scale their products and commercial operations at home and in SEA.

  • Software development and technical teams We recruit, structure and onboard complete software development teams in with developers, tech leads, QA engineers, data specialists.
  • Commercial organisation We design and build your full commercial operation in Thailand and SEA with sales structure, role definitions, market-adapted sales playbook, pipeline architecture and KPI
  • Complete organisational build For companies establishing a full regional presence, we build the entire organisation: company structure, leadership recruitment, functional teams across sales, marketing, technology and operations.  
  • Network access: Local political and business networks at C-suite level, combined with deep regional execution experience. We know this market from the inside.
  • BOI advantage: Up to 8 years of corporate tax exemption and 100% foreign ownership for IT and software companies. We navigate the full process. 
  • Office We find the right workspace for your needs and budget. We handle lease, practical setup and administrative requirements. 

Thailand Market Assessment Two weeks. Fixed price. We map your specific opportunity in Thailand — market potential, competitive landscape, realistic entry costs, BOI structure and break-even timeline. 

Output: a decision document your board can act on. Not a generic report.

Already established in Thailand but not delivering?
We diagnose in two weeks,team composition, pipeline quality, organisational structure, technical delivery performance, HQ alignment. 

Contact us for a free 30 min. consultation of your company services/products possiblities in Thaland and ASEAN.

Contact us for a free 30 min. consultation of your company services/products possiblities in Thaland and ASEAN.

Contact us for a free 30 min. consultation of your company services/products possiblities in Thaland and ASEAN.

Is your business relevant in South East Asia? Expanding into Thailand and ASEAN is a strategic decision that requires local market knowledge, the right business networks and hands-on execution experience in Southeast Asia. In 30 minutes we give you an honest view of your market entry possibilities in Thailand and based on years of living, working and building businesses in the region. No hidden agenda. Just a direct conversation with people who know this market from the inside.

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Ethical sustainable leadership in AI and digitalization

Ethical sustainable leadership in AI and digitalization

At NOVATIOASIA you get exclusive leadership programs inspired by philosophical thinkers such as Socrates, Plato, Kierkegaard, and Loegstrup, designed to empower senior C-level executives in mastering leadership in Industry 5.0. The philosophical approach brings timeless values into the digital area helping you to get a balance between tradition and innovation. Click for information and dates for the education.

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Top management services and executive coaching

Top management services and executive coaching

Our top management services go beyond conventional consulting. We provide holistic support to senior executives, focusing not only on strategic vision and execution but also on personal and professional development. Providing and executing International marked and sales strategy to support organizations to mature products, strategy and organization for launching and value creation for 12-36 months. Our comprehensive approach includes executive coaching, leadership training, and customized solutions to enhance your professional capabilities and drive organizational success.

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ESG Service for Business Executives

ESG Service for Business Executives

ESG Service for Business Executives NOVATIOASIA ESG (Environmental, Social, and Governance) services empower senior C-suite leaders to navigate today's dynamic business landscape with a focus on sustainability, responsibility, and ethical practices. Our ESG advisory services helps your organization drive long-term value, manage risks, and strengthen stakeholder relationships. Elevate your business's reputation and competitiveness in the conscious market. Learn more about how you can get secured ESG solutions

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Etichal leadership in the disruptive digital area

Etichal leadership in the disruptive digital area

Ethical leadership in the disruptive digital area is about more than just compliance - it's about creating a sustainable and responsible future. Our service helps organizations align their digital strategies with ethical principles, enabling them to stay ahead in the digital race while maintaining their reputation and trustworthiness. We provide insights and best practices to help leaders navigate the ethical challenges of the digital age.

ESG Service for Business Executives

NOVATIOGlobal ESG (Environmental, Social, and Governance) services empower senior C-suite leaders to navigate today's dynamic business landscape with a focus on sustainability, responsibility, and ethical practices. Our ESG advisory services can help your organization drive long-term value, manage risks, and strengthen stakeholder relationships. Elevate your business's reputation and competitiveness in the conscious market. Learn more about our ESG solutions for senior executives today."

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AI in Strategy, Innovation, and Leadership for CEOs, CFOs, Board Members, and Business Leaders

AI in Strategy, Innovation, and Leadership for CEOs, CFOs, Board Members, and Business Leaders

CAIO (Chief Artificial Intelligence Officer) Business Leader As a board or executive member, these programs provides you with a foundational understanding of AI at a strategic level and will fundamental secure your leadership carreree in the future. This ensures informed decision-making on AI-related matters, along with insights into AI-driven innovation and practical tools for effectively implementing AI within your organization. strategic understanding of AI, enabling you to make informed high-level decisions. You will gain insights into AI-driven innovation and practical tools to effectively implement AI within your organization. Contact us for more information in English or Thai

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Business bridging between EU and Thailand

Business bridging between EU and Thailand

Strategic business development tailored for Europe and Thailand - Executive business developer Thailand and Europe This education will focus on developing business strategies tailored for both Thai and European markets including AI innovation, Tech and hospitality and ESG. Educational overseas business trips for executives Get education, visit companies and get cultural knowledge onsite when traveling in one week. We provide educational travels to Europe and US. Travel with Thai and English speaking executive coach and strategy advisor. Navigate cross-cultural business environments.

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"Who is Who" in Asia, Europa and Africa  - Exclusive networking group

"Who is Who" in Asia, Europa and Africa - Exclusive networking group

Who is Who is an elite networking group tailored for and only for top-level executives and board members, where the focus lies on the ever-evolving realms of AI, digitalization, and sustainability. Presidents circle is free and offers an exceptional platform for thought-provoking discussions, strategic collaborations, and invaluable insights into the latest industry AI and digitalization trends and best practices. Members can expect exclusive access to cutting-edge resources, curated events, and expert forums, making it an indispensable resource for staying ahead in today's dynamic AI and digital business landscape.

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Etichal leadership in the disruptive digital area

Etichal leadership in the disruptive digital area

Ethical leadership in the disruptive digital area is about more than just compliance - it's about creating a sustainable and responsible future. Our service helps organizations align their digital strategies with ethical principles, enabling them to stay ahead in the digital race while maintaining their reputation and trustworthiness. We provide insights and best practices to help leaders navigate the ethical challenges of the digital age.

ESG Service for Business Executives

Koed & Trier ESG (Environmental, Social, and Governance) services empower senior C-suite leaders to navigate today's dynamic business landscape with a focus on sustainability, responsibility, and ethical practices. Our ESG advisory services can help your organization drive long-term value, manage risks, and strengthen stakeholder relationships. Elevate your business's reputation and competitiveness in the conscious market. Learn more about our ESG solutions for senior executives today."

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Education and training 
Open classes

Become a Chief AI Officer Business leader (CAIO-B)
  • Bangkok:  08. - 09. of May + 11. of June 2025
  • Bangkok:  12. - 13. of June + 17. of July 2015
  • Online classes: 08. - 09. of May + 5. of June 2025
AI strategi and innovation for Executives and members of boards
  • Bangkok:  19. - 20. and 21. of May 2025
  • Bangkok:  22. - 23.  and 24. of July 2025
Cultural awareness and communication in cross-cultural differences

This training will equip leaders with the skills to navigate cultural differences effectively, enhancing cross-cultural communication and collaboration.


Contac us for tailored training for company education of groups.


  • May 2, 2025

Companies with a growth mindset and a sharp business plan don’t experiment — they execute AI with strategy and structure.

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  • Jan 21, 2025

Trump Removes AI Regulations: Why is that so important for your business and you as a leader? Donald Trump’s decision to lift AI regulations marks a major turning point. This move is set to accelerate innovation at an unprecedented pace, but it also brings new challenges for businesses and leaders navigating an increasingly AI-driven landscape.

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  • Jan 8, 2025

Read this and get 4 important advises for AI and digital strategy for free. And how to avoid non competent AI consultants and advisors.

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  • Jan 31, 2024

This blog will give you continuously insights of the quickly changing world concerning the impact of digital/business strategies and leadership. Stay tuned for thought-provoking content that aims to inspire and guide you towards excellence in the digital age.

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  • Jan 31, 2024

Companies all over the world are recognizing the importance of integrating ESG principles into their core strategy to build a sustainable and respected brand. Koed&Trier gives you here a free comprehensive guide to develop a strong ESG brand, designed to resonate with stakeholders and lead to a robust and successful business.

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  • Jan 10, 2024

Clients who is satisfied and wants to tell about it

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  • Thong Lo 13 Alley, Khlong Tan Nuea, Watthana, Bangkok, Thailand

NOVATIOASIA Innovation, Excellence, Secured Value for Clients

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