We bridge
AI, technology, leadership,
to responsible growth.

Strategic expansion, executed with experience and focus on goals.

With NovatioASIA as your partner, you expand your technology and digital business into Thailand and ASEAN, responsibly, efficiently, and with measurable results.

You will get a regional growth partner that translates AI innovation, digitalization, strategic foresight, and ethics into tangible business execution, which enables you and your team to scale with clarity, control, and clear reachable KPIs.

Founded by Scandinavian and Thai executives with more than 25 years of experience in technology transformation and regional market expansion, you gain the experience, structure, and execution discipline to scale successfully in Thailand and ASEAN.

Transformation, for us, is not prediction; it is disciplined execution, market traction, and accountability built on trust and real experience.

Asia shows, we understand, have connections and can help shaping your business growth and innovation across the region’s most dynamic markets.

NovatioASIA enables you to turn a potential marked into measurable marked progress across Thailand and ASEAN.

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We build complete organisations in Bangkok and SEA

Bangkok and SEA area is a growth market that is actively buying enterprise technology and where competitive positions are not yet consolidated.

Bangkok is the commercial centre of the region.

Bangkok is where international tech companies place their regional headquarters, where enterprise decisions are made, and where access to the 680-million-person ASEAN market begins.

European companies use Bangkok teams to scale their products and commercial operations at home and in SEA.

Software development and technical teams We recruit, structure and onboard complete software development teams in with developers, tech leads, QA engineers, data specialists.
Commercial organisation We design and build your full commercial operation in Thailand and SEA with sales structure, role definitions, market-adapted sales playbook, pipeline architecture and KPI
Complete organisational build For companies establishing a full regional presence, we build the entire organisation: company structure, leadership recruitment, functional teams across sales, marketing, technology and operations.
Network access: Local political and business networks at C-suite level, combined with deep regional execution experience. We know this market from the inside.
BOI advantage: Up to 8 years of corporate tax exemption and 100% foreign ownership for IT and software companies. We navigate the full process.
Office We find the right workspace for your needs and budget. We handle lease, practical setup and administrative requirements.

Thailand Market Assessment Two weeks. Fixed price. We map your specific opportunity in Thailand — market potential, competitive landscape, realistic entry costs, BOI structure and break-even timeline.

Output: a decision document your board can act on. Not a generic report.

Already established in Thailand but not delivering? We diagnose in two weeks,team composition, pipeline quality, organisational structure, technical delivery performance, HQ alignment.

Contact us for a free 30 min. consultation of your company services/products possiblities in Thailand and ASEAN.

NovatioASIA ENGAGEMENT 1 ASSESSMENT

Is Thailand and SEA right for you? Before you commit budget, time, and people get a clear answer. After you prepared relevant data for us you will in one focused session get an honest assessment of whether Thailand and ASEAN is the right move for your company right now. Market fit, real obstacles, genuine advantages, and the contacts worth talking to. No hidden agenda. No junior consultants. No report that sits in a drawer. Just a direct conversation with someone who has lived, worked, and built businesses in this region. Fixed TBH 50,000 | USD 1,480 | DKK 10,000

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NovatioASIA ENGAGEMENT 2 PLAN

Thailand and SEA Market Entry Blueprint You have decided Thailand is worth pursuing. Now you need a plan that your board can act on, not a market report that confirms what you already suspected. We map your buyer landscape, identify your first ten realistic clients, open the right doors. We tell you who buys, how they buy, what slows them down, and where your solution fits in the market here. You get an action plan for the Thai market for your product/service and 3 prospects worth contacting. Created by business people who have created sales opportunities in Thailand. Fixed TBH 150,000 | USD 4,150 | DKK 30,000

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NovatioASIA ENGAGEMENT 3 BUILD

Commercial Launch Partnership We do not advise and exit. We build the operation with you. From legal entity setup to first hire, pipeline activation, KPI tracing to partner agreements NovatioASIA works alongside you and your leadership team until there is real commercial traction in the market. We have done this before. Across Thailand and Southeast Asia. With multicultural teams, enterprise clients, and revenue targets that were met. That is not a consulting background. This is trustworthy operating and execution record. Month from TBH 300,000 | USD 7,900 | DKK 50,000

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NovatioASIA ENGAGEMENT 4 PERFORMANCE DIAGNOSTIC

Established in Thailand but not delivering? Whether your team is entirely Thai or a mix of international and local talent, we have worked with both and we know where the gaps hide. In two weeks we diagnose your team composition, pipeline quality, organisational structure, technical delivery performance, and sales conversion. You receive a clear, prioritised action plan before the end of week two. Then we execute the customised turnaround plan together with you and your leadership team from commercial restructuring and sales performance to team development, AI and automation integration, and organisational design. Fixed price

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NovatioASIA Free

Is your business relevant in South East Asia? Expanding into Thailand and ASEAN is a strategic decision that requires local market knowledge, the right business networks and hands-on execution experience in Southeast Asia. We give you an honest view of your market entry possibilities in Thailand and based on years of living, working and building businesses in the region. Contact us for a free 30 min. consultation of your company services/products potentials in Thailand and ASEAN. (No sales pitch only feedback)

AI in Strategy, Innovation, and Leadership for CEOs, CFOs, Board Members, and Business Leaders

CAIO (Chief Artificial Intelligence Officer) Business Leader As a board or executive member, these programs provides you with a foundational understanding of AI at a strategic level and will fundamental secure your leadership carreree in the future. This ensures informed decision-making on AI-related matters, along with insights into AI-driven innovation and practical tools for effectively implementing AI within your organization. strategic understanding of AI, enabling you to make informed high-level decisions. You will gain insights into AI-driven innovation and practical tools to effectively implement AI within your organization. Contact us for more information in English or Thai

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Business bridging between EU and Thailand

Strategic business development tailored for Europe and Thailand - Executive business developer Thailand and Europe This education will focus on developing business strategies tailored for both Thai and European markets including AI innovation, Tech and hospitality and ESG. Educational overseas business trips for executives Get education, visit companies and get cultural knowledge onsite when traveling in one week. We provide educational travels to Europe and US. Travel with Thai and English speaking executive coach and strategy advisor. Navigate cross-cultural business environments.

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NovatioASIA your Growth Partner

You will get a regional growth partner that translates AI innovation, digitalization, strategic foresight, and ethics into tangible business execution, which enables you and your team to scale with clarity, control, and clear reachable KPIs.

Founded by Scandinavian and Thai executives with more than 25 years of experience in technology transformation, Tech business development and regional market expansion. With us you gain the experience, structure, and execution discipline to scale successfully in Thailand and ASEAN.

Transformation, for us, is not prediction; it is disciplined execution, market traction, and accountability built on trust and real experience.

We help you with disiclined executetion.

NovatioASIA is a name rooted in purpose.

Novatio is Latin for change and progress and reflected in every partnership and result created with us.

Asia shows, we understand, have connections and can help shaping your business growth and innovation across the region’s most dynamic markets.

Kristine Koed has over 25 years of experience exclusively in enterprise IT and complex technology across Denmark, Scandinavia, and Southeast Asia. Her career has been built on building organisations, teams, and decision frameworks inside software development and tech companies, with full accountability for outcome. She has held board positions in the IT industry, led sales and project management organisations, and operated at board and C-level across Scandinavia and Southeast Asia, inside the decision rooms where technology investments are made and commercial direction is set. She has founded and directed several consulting businesses and created digital executive education programs some running at MBA level. At NovatioASIA she works directly with European CEOs and leadership teams to build commercial and technical organisations in Thailand and Southeast Asia. Certified Executive Business Coach (UK). Lean Six Sigma and Kaizen Black Belt (UK). Certified in Personality Analyses Tools. Author of The Complex AI Sales Playbook Strategy and creator of the CLEAR framework for structured AI Decisionmaking for Executives.
Kristine Koed
CEO and Partner Th+66 0806654100 Dk +4527808708 (English sand Danish speaking) - WhatsApp: +45 27808708 - Line: kkoed_th

Jiraporn (Jenny) Chaiyasan is a Thai entrepreneur dedicated to development of Thailand. She has been active in business development and investments in various sectors from education, renewable energy to technology. Jiraporn has extentive political and business networks in Thailand and Asean countries. Jiraporn’s vision is to build comparative advantage for Thailand and Asean countries in artificial intelligence.
Jirapron Jenny Chaiyasan
Executive Director and Partner, +66 819004778 (Thai and English speaking) - WhatsApp ?66819004778 - Line

Claus Jensen has more than 30 years of executive experience in business development, technology sales, AI solutions, and outsourcing across international markets. He has held executive leadership, board, and advisory roles, helping companies accelerate growth, establish strategic partnerships, and commercialise complex technology and software solutions. At NovatioASIA, Claus helps Danish and European companies expand into Thailand and Southeast Asia through market entry, commercial strategy, technology partnerships, advisory, and software outsourcing. He combines strategic business development with hands on execution, enabling clients to build sustainable commercial growth and trusted technology partnerships.
Claus Jensen
Executive Business Development Manager, +45 31484456 (Danish and English speaking) - email Claus@novatio-asia.com

NovatioASIA works with a carefully selected network of senior consultants and business partners. We bring in the right expertise for each engagement, not a fixed team applied to every situation. Our partner network covers three areas: market entry and commercial execution for Tech and related businesses in Thailand and Southeast Asia, We do not work with generalists. Every partner we engage has direct, senior-level experience in their field and understands how decisions are made in complex organisations. The result for our clients is access to expertise that fits the actual challenge, selected and managed by NovatioASIA from start to finish.

Associates Speak English, Thai, Danish, Norwegian

Jun 26, 2026

New strong business profile in NovatioASIA

Claus Jensen brings extensive commercial experience in software development, outsourcing, and the sales of complex technology solutions. This expertise will further strengthen NovatioASIA's ability to professional support European companies establish and grow their operations in Thailand and across Southeast Asia.

Apr 19, 2026

The next five years in enterprise tech will be won or lost in Southeast Asia.

The summary highlights how capital and policy are aligning behind Thailand’s expansion: AWS’s multi-billion USD commitment, Google’s data region investment, and multiple green data center projects slated for the coming years. It also points to concrete infrastructure readiness-rapid airport connectivity, a planned innovation district, and an ambitious smart city roadmap-designed to support sustained enterprise scaling.

Apr 2, 2026

What if the Easter egg for your business is in Thailand and Southeast Asia?

Easter signals spring and new opportunities. What if the Easter egg for your business is in Thailand and Southeast Asia? What if your next growth is not about optimisation but about location?

Mar 27, 2026

Thailand is rolling out the red carpet for foreign technology companies.

Thailand is one of the most stable, commercially dynamic, and strategically positioned markets in the world right now. And it is moving fast. A government with a clear, committed agenda to attract foreign technology investment giving 100% foreign ownership. Infrastructure that is ready and built for scale.

May 2, 2025

Stop Experimenting – This Is How Leading Companies in Are Making AI Work Strategically

Companies with a growth mindset and a sharp business plan don’t experiment — they execute AI with strategy and structure.

Jan 8, 2025

Has the AI market become the wild west?

Read this and get 4 important advises for AI and digital strategy for free. And how to avoid non competent AI consultants and advisors.

Thong Lo 13 Alley, Khlong Tan Nuea, Watthana, Bangkok, Thailand

NovatioASIA Innovation, Excellence, Secured Value for Clients

We bridge
AI, technology, leadership,
to responsible growth.

Strategic expansion, executed with experience and focus on goals.